TARGET: GREATLAND

Target had an extremely minimal run of Mens clothing called Greatland. It was all Made in the USA and made with pride. While working at Target, I designed an identity that's modular based on branding from the 20's and 30's where brands didn't have a consistent logo but instead a consistent esthetic. This keeps the identity and brand creative and surprising.

Designed at Target. Here’s a list of team involved:
ACD/Designer: Allan Peters
Sr. CW: Sage Rider
Sr. AD: Kevin Hayes
Sr. AD/Letterer: Philip Eggleston
Designer: Sam Anderson