TARGET: Cartwheel

While I worked at Target, I helped bring their Carthweel branding to life. Our team took everything that was working about their existing brand and got rid of everything that wasn't working. We also created a brand book that's not about rules. Instead it is about brand voice, look and feel as well as personality. Everyone who touches the Target brand knows not to stretch the logo. We wanted to give them a brand book that was focused on the brand instead of the logo.

This project was created while I worked at Target. Here’s a list of people involved:
CCO: Todd Waterbury
ACD: Allan Peters
CW: Aaron Muther