TARGET: THANKS A BILLION

While working at Target, I designed and illustrated a campaign called Thanks a billion. The campiagn idea was that Target wanted to donate 5 million dollars to education and they invited people to decide which schools received the donations.

The Thanks a billion campaign was a labor of love. My design solution was to make a heart out of two pencils. 

Thanks a billion was so successful that it was featured on the Ellen Show.

CCO: Todd Waterbury
Group CD: Fiona Mitchell
ACD/Designer: Allan Peters