TARGET: DOTS & RINGS BRANDING

Target's logo is elegantly simple. One dot. One ring. This brand campaign actively deconstructs this iconic graphic identity. Instead of a static symbol, it becomes a rhythmic pattern, and a playful player in the choreography of life.

The result is a collection of images that embody the lively aspirations of the Target brand. It’s living and breathing the logo in a bold new way.


Recognition:
Clio •  Communication Arts  •  How Magazine

This project was created while I worked at Target. Here’s a list of the team involved:

CCO: Todd Waterbury
ECD: Jason Langer
GCD: David Richardson
Design/ACD: Allan Peters
Style AD: Rachel Arford